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Storyboard - 21st November 2009 - Part 1 - Idea's Talk For India Campaign
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From : cnbctv18
Added: Nov 21, 2009
As we get closer to a full year after the November 26th terror attack that shattered many Mumbai lives and shook up the country - media is in overdrive covering the year after, from different angles. One of the only brands that's has been bold enough to link itself with the terrible tragedy albeit in a positive manner is Idea. Its ` Talk for India' campaign promises to give all revenues from calls on the network between 8:36 pm and 9:36 pm on November 26th to a loosely defined `Indian' Police. Is this a logical extension of the brand's social plank or is it a risk given that many people may find any brand association with the tragedy in poor taste.
Category : News
Added: Nov 21, 2009
As we get closer to a full year after the November 26th terror attack that shattered many Mumbai lives and shook up the country - media is in overdrive covering the year after, from different angles. One of the only brands that's has been bold enough to link itself with the terrible tragedy albeit in a positive manner is Idea. Its ` Talk for India' campaign promises to give all revenues from calls on the network between 8:36 pm and 9:36 pm on November 26th to a loosely defined `Indian' Police. Is this a logical extension of the brand's social plank or is it a risk given that many people may find any brand association with the tragedy in poor taste.
Category : News
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