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Nokia dials rural market with new services.....
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From : raj1987saini
Added: Aug 20, 2009
http://tinyurl.com/kqj33c Nokia Corporation on Wednesday said the company aims to tap the fast-growing rural market with various new services. It would also look at lowering the affordability barrier for mobile phones by providing micro-financing facilities. We estimate 500 million people will have the benefit of mobility by 2010 and the telecom sector would be the biggest contributor to GDP. We also believe that much of the growth will take place in the non-urban markets, where penetration is still low at 13 per cent, said Mr Olli-Pekka Kallasvuo, President and CEO, Nokia Corp. He added that India is the second biggest market in terms of revenues for Nokia. The company also announced the national roll-out of Nokia Life Tools services, which would eventually cover 17 States. Targeted at the rural customer, Nokia Life Tools provides useful information on weather conditions, farm inputs and market prices. Nokia also announced that it plans to offer a micro-financing facility for its phones across 12 States, for which it is currently in talks with few institutions. This facility would be aimed largely at women in rural areas. Mr Kallasvuo further said the Chennai factory, with an investment of $250 million, is now Nokias biggest factory worldwide.Were exporting more than half of our production from of this plant to over 59 countries, he said. He added that in retail the company has around 1.9 lakh 0,000 outlets across the country.He further said the company plans to look more at into local content as far as features such as like music and games were concerned. According to Mr Kallasvuo, the fine line between netbooks and smartphones is fast disappearing.
Category : News
Added: Aug 20, 2009
http://tinyurl.com/kqj33c Nokia Corporation on Wednesday said the company aims to tap the fast-growing rural market with various new services. It would also look at lowering the affordability barrier for mobile phones by providing micro-financing facilities. We estimate 500 million people will have the benefit of mobility by 2010 and the telecom sector would be the biggest contributor to GDP. We also believe that much of the growth will take place in the non-urban markets, where penetration is still low at 13 per cent, said Mr Olli-Pekka Kallasvuo, President and CEO, Nokia Corp. He added that India is the second biggest market in terms of revenues for Nokia. The company also announced the national roll-out of Nokia Life Tools services, which would eventually cover 17 States. Targeted at the rural customer, Nokia Life Tools provides useful information on weather conditions, farm inputs and market prices. Nokia also announced that it plans to offer a micro-financing facility for its phones across 12 States, for which it is currently in talks with few institutions. This facility would be aimed largely at women in rural areas. Mr Kallasvuo further said the Chennai factory, with an investment of $250 million, is now Nokias biggest factory worldwide.Were exporting more than half of our production from of this plant to over 59 countries, he said. He added that in retail the company has around 1.9 lakh 0,000 outlets across the country.He further said the company plans to look more at into local content as far as features such as like music and games were concerned. According to Mr Kallasvuo, the fine line between netbooks and smartphones is fast disappearing.
Category : News
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