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Richard Jalichandra, CEO of Technorati, and the power of social media at SES San Jose 2009
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From : SESConferenceExpo
Added: Aug 25, 2009
Lee Odden, TopRank Online Marketing http://www.toprankmarketing.com interviews Richard Jalichandra, CEO Technorati http://www.technorati.com about social media's evolution as a major media and publishing source. Richard cites the example of Ashton Kutcher and his Twitter base of more than 2 million followers. Richard says companies want to develop their brands in the social media space but they can't always get the reach or scale of a successful viral campaign. Lee says each social media campaign must be unique to the audience and customer base. Richard adds that as a social media ad network, Technorati encourages companies to place their brands beside the conversation and mix it with a viral component which should help build a successful social media campaign.
Category : Tech
Added: Aug 25, 2009
Lee Odden, TopRank Online Marketing http://www.toprankmarketing.com interviews Richard Jalichandra, CEO Technorati http://www.technorati.com about social media's evolution as a major media and publishing source. Richard cites the example of Ashton Kutcher and his Twitter base of more than 2 million followers. Richard says companies want to develop their brands in the social media space but they can't always get the reach or scale of a successful viral campaign. Lee says each social media campaign must be unique to the audience and customer base. Richard adds that as a social media ad network, Technorati encourages companies to place their brands beside the conversation and mix it with a viral component which should help build a successful social media campaign.
Category : Tech
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