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From : skyanimal
Added: Mar 27, 2008
(http://gadgetshow.five.tv/jsp/5gsmain.jsp?lnk=401&featureid=56&pageid=-1&show=s4e4§ion=Consumer Gadget Show was first commissioned, we were asked to make a programme aimed squarely at 16 to 34 year-old men "number of women buying gadgets has gone up 20% in the last two years and in the last twelve months British women spent an average of £634 each on technology "the Motorola V3 - in the run up to Christmas 2005 Carphone Warehouse sold 12,500 of the black and silver handsets. But they shifted 40,000 pink ones. "15% of women frequently use their phones to photograph the sides and backs of their hair (The Gadget Show is a British television series focusing on the world of technology, currently in its seventh series. "The show launched a campaign for free WiFi access across the country. Viewers were urged to register their support on the show's website; Jason Bradbury promised to take the issue to 10 Downing Street if the need arose, which it did, but got a reply rejecting his petition after over 30,000 names were sent in. (http://blog.wired.com/games/2007/02/female_gamers_h.html "sample of 200 women, those who played video games on average had sex 4.3 times a week while those who didn't play games only had sex just 3.2 times a week. (http://www.csmonitor.com/2004/0611/p13s01-stin.html "Women age 40 and older, when they go online, spend a longer time playing games than men or teenagers do. Cyber games are replacing TV, books, films, or exercise for 44 percent of these women, according to a recent survey by AOL Games/Digital Marketing Services."Industry pundits cite the growing number of women in games as evidence that the industry itself is coming of age. Ten years ago, "the core gaming market was teenage boys," says Douglas Lowenstein, president of the Entertainment Software Association. Today, he says, "the average age of gamers is 29, the core demographic is 18 to 35, and a third of game players are women." "Many of these are women who have never played the violent, complex, time-consuming, and expensive games that have evolved primarily for the three major consoles: Playstation, GameCube, and Xbox. But they understand computers and traditional games. As broadband connections have made games faster and easier to play, researchers say these often free, simple, online versions of traditional card and board games appeal to women with limited time but a desire to socialize. They are to the current generation what the phone was to women of the past. "Contrary to the early stereotype of the typical video-gamer as an antisocial loner, many of the groups that have been playing online for a year or more often make plans to get together off-line, visiting vacation hot spots such as Las Vegas and taking Caribbean cruises. (http://news.bbc.co.uk/1/hi/technology/3615278.stm Women in the UK make up just over a quarter of the total number of gamers. This compares to 39% in the US and 69% in South Korea. "The typical female gamer in the UK is 30 to 35-years-old, plays around seven hours a week and spends £170 (250 euros) a year on games, Ms Krotoski found. "games that appeal to both sexes. Among the ones singled out in her study are the Legend of Zelda, The Sims, and Prince of Persia: The Sands of Time. (depth of the storyline and character) (http://www.cnn.com/2008/TECH/ptech/02/28/women.gamers/index.html?eref=rss_tech 38 percent of gamers are female, spending an average of 7.4 hours a week playing "Sony Online Entertainment have created G.I.R.L., Gamers In Real Life, a scholarship program to attract more young women to careers in game development. currently enrolled at an Art Institute school $10,000 toward her tuition and a paid internship at one of SOE's development studios. "Studies and sales data have shown that women are more likely to play hand-held casual games, such as the Nintendo DS, along with social oriented games such as "The Sims," where women make up more than 55 percent of players. "Though the number of women who play games is high, they represent just under 12 percent of the industry, according to the International Game Developers Association.
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