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From : satharaluvakkaran
Added: Sep 5, 2008
ADVERTISING agency Ogilvy & Mather and Pidilite Industries, the makers of Fevicol, have announced the launch of Jashn Manao Haisha, an ad festival of Fevicol TV commercials. According to officials at Ogilvy & Mather (O&M), the festival is intended to celebrate the strong client-agency partnership that has resulted in the creation of some memorable advertising. The promo, which was officially kicked off on September 30 and runs till October 13, will air on the Zee network and will feature a contest for the public and a couple of specially produced TV programmes, says a press release from O&M. Titled Kya Idea Hai, the details of the contest will be telecast at 9.30 every night on all channels in the Zee Network. Viewers will get to see six award winning Fevicol commercials and will have to choose the best three ads from them. Those whose selection matches that of the panel of judges will get a shot at a number of prizes including cars, two-wheelers, television sets and cameras, says the release. Also as part of the campaign, Zee TV will telecast Hum Dil Jod Chuke Sanam, a two-part comedy serial featuring a number of well-known TV stars. While the first part of the programme will air on Saturday, October 5, the second part will be shown on Saturday, October 12. In addition, ZEE TV will also telecast Sticky Situations, Haisha Scenes, on weeknights. This programme will feature clippings of funny `sticky' scenes from TV shows and serials, the release adds
Category : Film

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