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Videos from “AdAge” (25 video results)
NEW YORK (YouTube.com/AdAge) -- Putting a humanitarian spin on his remarks to an ANA audience, Wal-Mart CMO Stephen Quinn defended his company's massive expansion of is private-label ...
NEW YORK (YouTube.com/AdAge) -- A growing number of big marketers have circumvented the middleman and launched their own mainstream media and entertainment properties. The ...
NEW YORK (YouTube.com/AdAge) -- The London-headquartered WPP Group is the world's largest advertising holding company with annual revenues of $14 billion. Its sprawl of holdings ...
NEW YORK (YouTube.com/AdAge) -- Along with being the world's largest advertising holding company, WPP Group has built itself into the fourth largest business research company ...
NEW YORK (YouTube.com/AdAge) -- No other subject has become as much of a hot button in the ad industry as procurement. Marketers' ROI mania and growing use of procurement ...
NEW YORK (YouTube.com/AdAge) -- How is Eddie Murphy playing a role in a new push to diversify ad agencies? Former agency account exec Lincoln Stephens is both an example ...
NEW YORK (YouTube.com/AdAge) -- When Rob Belgiovane set out from his Australian agency for the China Ad Festival in Nanning he expected to fly into a small town near the ...
NEW YORK (YouTube.com/AdAge) -- In 2004, when he frantically danced his way into the public consciousness, the oddly engaging Mr. Six became one of the country's best-known ...
NEW YORK (YouTube.com/AdAge) -- WPP Group CEO Martin Sorrell not only thinks the contraction of the newspaper and magazine industry will continue, but that it NEEDS to continue....
NEW YORK (YouTube.com/AdAge) -- The Wall Street Journal Office Network has reported a 100% increase in revenue and become a case study in how to boost sales by pairing digital ...
NEW YORK (AdAge.com) -- MasterCard was an early mover in the apps space with its ATM Hunter and now, as the company celebrates the twelfth year of its famed "Priceless" ad ...
NEW YORK (YouTube.com) -- Fiery race car crashes, exploding oil refineries, policemen getting shoot in the chest at point-blank range -- are just some of DuPont's new social ...
NEW YORK (YouTube.com/AdAge) -- Do adolescents require special new protections against digital marketing techniques? In her talk at the Children's Advertising Review Unit ...
Nielsen executive, book author and Ad Age columnist Pete Blackshaw is astounded by the number of brand managers who still have no coherent strategy for dealing with negative ...
NEW YORK (YouTube.com/AdAge) -- The flap over Self magazine's heavy photoshopping of its recent Kelly Clarkson cover flared anew at last week's Women at NBCU breakfast.
NEW YORK (YouTube.com/AdAge) -- Graphics software giant Adobe, which has shifted 74% of its entire advertising budget to digital venues, is making similar changes with its ...
NEW YORK (YouTube.com/AdAge) -- Although Sherwin-Williams was the first paint company out of the gate with a consumer iPhone app, competitor Benjamin Moore PRed its own app ...
NEW YORK (YouTube.com/AdAge) -- On-screen and in-lobby advertising have become ever more important to the movie theater business in the last decade. In 2008, Cinema Advertising ...
NEW YORK (YouTube.com/AdAge) -- The bevy of new digital ways to deliver Hollywood movies directly to the home is not really a threat to the movie theater business. So says ...
NEW YORK (YouTube.com/AdAge) -- Few television content producers can top Ken Burns for the worldwide acclaim and audiences their creations have drawn. Over the last 30 years,...
NEW YORK (YouTube.com/AdAgde) -- Savvy as they may be in other things, more than a few editors and producers across the traditional media universe are befuddled by mobile ...
NEW YORK (YouTube.com/AdAge) -- The technology for placing ads in mobile phone applications is advancing at breakneck speed and getting ever more elegant. At the recent Apps ...
NEW YORK (YouTube.com/AdAge) -- Major League Baseball has become a large-scale player in the digital media business. It's latest application has hundreds of thousands of ...
NEW YORK (YouTube.com/AdAge) -- Finding new pets for your penguins? In his lively Mixx Conference session at Advertising Week, Wired editor and best-selling author Chris ...
NEW YORK (YouTube.com/AdAge) -- Do online advertisers need protection against Google and the other ad networks they deal with? And should new Federal regulations be enacted ...

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