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Videos from “AdAge” (25 video results)
Wal-Mart CMO Defends Private-Label Expansion
NEW YORK (YouTube.com/AdAge) -- Putting a humanitarian spin on his remarks to an ANA audience, Wal-Mart CMO Stephen Quinn defended his company's massive expansion of is private-label ...
Added: 3 days ago
From: AdAge
Views: 123
3.0
03:09
More in: Entertainment
Marketers as Media Companies
NEW YORK (YouTube.com/AdAge) -- A growing number of big marketers have circumvented the middleman and launched their own mainstream media and entertainment properties. The ...
Added: 1 week ago
From: AdAge
Views: 230
5.0
03:04
More in: Entertainment
WPP's Martin Sorrel on China
NEW YORK (YouTube.com/AdAge) -- The London-headquartered WPP Group is the world's largest advertising holding company with annual revenues of $14 billion. Its sprawl of holdings ...
Added: 1 week ago
From: AdAge
Views: 51
5.0
08:15
More in: Entertainment
Draconian Cost Cuts Hurt Big Marketers
NEW YORK (YouTube.com/AdAge) -- Along with being the world's largest advertising holding company, WPP Group has built itself into the fourth largest business research company ...
Added: 1 week ago
From: AdAge
Views: 77
5.0
03:03
More in: Entertainment
Has Advertising Procurement Gone Too Far?
NEW YORK (YouTube.com/AdAge) -- No other subject has become as much of a hot button in the ad industry as procurement. Marketers' ROI mania and growing use of procurement ...
Added: 1 week ago
From: AdAge
Views: 164
5.0
03:02
More in: Entertainment
Eddie Murphy and Ad Agency Diversity
NEW YORK (YouTube.com/AdAge) -- How is Eddie Murphy playing a role in a new push to diversify ad agencies? Former agency account exec Lincoln Stephens is both an example ...
Added: 2 weeks ago
From: AdAge
Views: 224
5.0
08:25
More in: Entertainment
Report From China Ad Festival
NEW YORK (YouTube.com/AdAge) -- When Rob Belgiovane set out from his Australian agency for the China Ad Festival in Nanning he expected to fly into a small town near the ...
Added: 2 weeks ago
From: AdAge
Views: 86
5.0
02:59
More in: Entertainment
Mr. Six: The Brand Icon That Wouldn't Die
NEW YORK (YouTube.com/AdAge) -- In 2004, when he frantically danced his way into the public consciousness, the oddly engaging Mr. Six became one of the country's best-known ...
Added: 2 weeks ago
From: AdAge
Views: 82
no rating
03:04
More in: Entertainment
Martin Sorrell: Why Magazines Must Continue to Fold
NEW YORK (YouTube.com/AdAge) -- WPP Group CEO Martin Sorrell not only thinks the contraction of the newspaper and magazine industry will continue, but that it NEEDS to continue....
Added: 2 weeks ago
From: AdAge
Views: 230
5.0
02:54
More in: Entertainment
WSJ Scores With Out-of-Home Digital Screen Strategy
NEW YORK (YouTube.com/AdAge) -- The Wall Street Journal Office Network has reported a 100% increase in revenue and become a case study in how to boost sales by pairing digital ...
Added: 2 weeks ago
From: AdAge
Views: 109
5.0
03:03
More in: Entertainment
MasterCard's Priceless Discovery: Apps Really Work
NEW YORK (AdAge.com) -- MasterCard was an early mover in the apps space with its ATM Hunter and now, as the company celebrates the twelfth year of its famed "Priceless" ad ...
Added: 3 weeks ago
From: AdAge
Views: 191
4.0
03:06
More in: Entertainment
DuPont's Flaming Social Media
NEW YORK (YouTube.com) -- Fiery race car crashes, exploding oil refineries, policemen getting shoot in the chest at point-blank range -- are just some of DuPont's new social ...
Added: 4 weeks ago
From: AdAge
Views: 456
3.0
03:02
More in: Entertainment
New Findings: Teens and Digital Advertising
NEW YORK (YouTube.com/AdAge) -- Do adolescents require special new protections against digital marketing techniques? In her talk at the Children's Advertising Review Unit ...
Added: 1 month ago
From: AdAge
Views: 261
3.0
02:54
More in: Entertainment
Tips: Defending Against Negative Blogs
Nielsen executive, book author and Ad Age columnist Pete Blackshaw is astounded by the number of brand managers who still have no coherent strategy for dealing with negative ...
Added: 1 month ago
From: AdAge
Views: 147
5.0
02:55
More in: Entertainment
Kelly Clarkson Photoshop Flap Continues at NBCU
NEW YORK (YouTube.com/AdAge) -- The flap over Self magazine's heavy photoshopping of its recent Kelly Clarkson cover flared anew at last week's Women at NBCU breakfast.
Added: 1 month ago
From: AdAge
Views: 332
5.0
03:06
More in: Entertainment
Adobe Abandons Physical Product Launch Events
NEW YORK (YouTube.com/AdAge) -- Graphics software giant Adobe, which has shifted 74% of its entire advertising budget to digital venues, is making similar changes with its ...
Added: 1 month ago
From: AdAge
Views: 382
5.0
03:04
More in: Entertainment
Benjamin Moore's iPhone App PR Coup
NEW YORK (YouTube.com/AdAge) -- Although Sherwin-Williams was the first paint company out of the gate with a consumer iPhone app, competitor Benjamin Moore PRed its own app ...
Added: 1 month ago
From: AdAge
Views: 203
4.0
03:15
More in: Entertainment
Seeking New Ad Concepts for Movie Theater Lobbies
NEW YORK (YouTube.com/AdAge) -- On-screen and in-lobby advertising have become ever more important to the movie theater business in the last decade. In 2008, Cinema Advertising ...
Added: 1 month ago
From: AdAge
Views: 238
5.0
03:01
More in: Entertainment
Cinema Ad Council Doesn't Fear Digital Downloads
NEW YORK (YouTube.com/AdAge) -- The bevy of new digital ways to deliver Hollywood movies directly to the home is not really a threat to the movie theater business. So says ...
Added: 1 month ago
From: AdAge
Views: 162
5.0
03:01
More in: Entertainment
Ken Burns on The Power of History and Creativity
NEW YORK (YouTube.com/AdAge) -- Few television content producers can top Ken Burns for the worldwide acclaim and audiences their creations have drawn. Over the last 30 years,...
Added: 1 month ago
From: AdAge
Views: 164
no rating
03:07
More in: Entertainment
'Men's Health' Fumbles First Apps Opportunity
NEW YORK (YouTube.com/AdAgde) -- Savvy as they may be in other things, more than a few editors and producers across the traditional media universe are befuddled by mobile ...
Added: 1 month ago
From: AdAge
Views: 140
4.0
03:06
More in: Entertainment
Ads in Apps: Latest Techniques Demonstrated
NEW YORK (YouTube.com/AdAge) -- The technology for placing ads in mobile phone applications is advancing at breakneck speed and getting ever more elegant. At the recent Apps ...
Added: 1 month ago
From: AdAge
Views: 191
5.0
02:55
More in: Entertainment
APP vs. WAP: Which is Better for Mobile Marketers?
NEW YORK (YouTube.com/AdAge) -- Major League Baseball has become a large-scale player in the digital media business. It's latest application has hundreds of thousands of ...
Added: 1 month ago
From: AdAge
Views: 122
5.0
03:10
More in: Entertainment
Chris Anderson on Freemium Content
NEW YORK (YouTube.com/AdAge) -- Finding new pets for your penguins? In his lively Mixx Conference session at Advertising Week, Wired editor and best-selling author Chris ...
Added: 2 months ago
From: AdAge
Views: 1688
4.0
03:00
More in: Entertainment
Google Bashing at Advertising Week
NEW YORK (YouTube.com/AdAge) -- Do online advertisers need protection against Google and the other ad networks they deal with? And should new Federal regulations be enacted ...
Added: 2 months ago
From: AdAge
Views: 178
4.0
02:55
More in: Entertainment

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