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Videos from “svbrandforum” (15 video results)
House of Birks -11/23
Jeanette Gibson, Director of New Media at Cisco, interviewed by Steve Farnsworth of Jolt Social Media at the Silicon Valley Brand Forum event 09/23/09.
Silicon Valley Brand ...
Hope Frank, vice president of marketing and communications at THX, interviewed by Steve Farnsworth of Jolt Social Media at the Silicon Valley Brand Forum event 09/23/09.
Silicon ...
Larry Vincent form Siegel + Gale introduces the topic for the panel discussion
Panelists tell what types of guidelines they have for social media within their respective companies.
Jaap and Garnor offer perspectives on whether social media can be ill-advised for certain types of companies.
How do you use social media to build your brand - awareness, associations, loyalty? Jeanette Gibson answers.
Garnor Morantes tells how Ebay addresses their wide range of audiences in their communities, keeping messages relevant to the various audiences but on brand.
Jeanette, Joel Postman, and Jaap talk about other tools that are effective in creating brand awareness and loyalty in social media.
Jeanette talks about managing the content that goes out onto blogs from within the company.
Jaap Tuinman from EA talks about how they focus their communication messages among communities that are more devoted to product brands than the EA corporate brand.
Panelists give their views on whether a community or a company should own the brand in the social media world.
Jeanette Gibson and Garnor Morantes talk about programs they have internally at Cisco and Ebay to educate employees about brand initiatives.
Panelists talk about how they manage the narcissistic and voyeuristic aspects of social media in their communities.
Highlights from the Silicon Valley Brand Forum - 10/07
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